Birds of a feather drink together, right?

Live today, enjoy tomorrow.

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Live today, enjoy tomorrow. •

Meet Birdy.
The newest low ABV (3%) wine spritzer to take flight into your fridge. 

Birdy was built in the heart of Northern Michigan, where summers roll slowly and the drinks are as cool and refreshing as the Great Lakes themselves.

With those summer days in mind, we’ve crafted a companion to make each day more full, more memorable, and of course, more delicious.

With a little less alcohol, you can always hangout—without the hangover. You can daydrink and still get the most out of the day. Hit the links, the beach, or dive headfirst into that pickleball phase everyone else is into. You name it. The best part? The next morning, that spin class at 6am or that little league game can still be something you're excited about.

We believe Birdy is more than just a drink, it is a lifestyle. Our goal is to fundamentally change the way we all approach drinking. After all, life is a bit of a balancing act. 

Our product is a testament to the cherished memories of Northern Michigan summers. An ode to the long days on the lake, damp beach towels on the porch, and sand at the bottom of your bed.
Birdy makes every day delightful.


So sip back, relax, and see where Birdy takes you.

DISCOVER OUR

TOP FLAVORS.

  • Citrus White Wine Spritzer

    Citrus White Wine

    Zesty citrus meets crisp white wine for a bubbly refreshing sip.

    Find Citrus

  • Hibiscus RosĂ©

    Sweet hibiscus and bubbly Rosé get together for a perfect sip.

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Our Story

Take a peek inside the birdhouse and meet the team!

Starting off with the Grumans, a vibrant team of third-culture enthusiasts from Southeast Asia, embarking on the ride of their lives to revolutionize the drinking experience. Raised with the belief that life is meant to be fun, they bring that fresh perspective and energy to everything they do.

Nurtured by the magic of Michigan, the Grumans found their haven in its breathtaking landscapes. And because of that magic, Birdy was born as a heartfelt homage.

Teaming up with the renowned Oosterhouse brothers of Bonobo Winery and their talented winemaker and lifelong friend, Cornel Olivier, Birdy became a passion project, reflecting the unbreakable bonds of family and friendship.

Meet the Team

  • Meet Callie: A Wine Enthusiast Embracing a Lighter Lifestyle

    Meet Callie, a wine enthusiast who found a newfound appreciation for lighter living after the whirlwind of welcoming two children during the pandemic. With a background in management consulting, specializing in strategic marketing and business development, she's set her sights on ushering in a fresh approach to drinking culture.

    When she isn't enjoying her family or working, Callie loves to swim and chit chat with friends. Alongside her husband, she proudly calls Chicago home, where her go-to comfort meal is a plate of crispy french fries paired perfectly with a chilled Birdy.

    Discover Callie's mission to redefine drinking habits and infuse a dash of innovation into every sip. Join her on this exhilarating journey towards flavor, balance, and a lighter, more fulfilling lifestyle.

    Here's to raising a glass to a brighter tomorrow!

  • Carter Oosterhouse, renowned for his carpentry prowess and hosting gigs on popular home improvement shows like Trading Spaces and Carter Can, currently dazzles audiences as the host of ABC's The Great Christmas Light Fight Show. However, what many may not realize is his co-founding of Bonobo Winery in Traverse City alongside his brother, Todd. Raised amidst the agricultural splendor of their environment, Carter's upbringing instilled a deep appreciation for farming and land stewardship—essential elements that infuse the essence of Birdy Juice.

  • Meet Tad: Passion for Mixology

    With years of hospitality experience, Tad has become a master in crafting exquisite drink recipes and has left his mark on the nightlife scenes of NYC and Washington, DC. His expertise has earned him recognition in prestigious publications such as The New York Times and various other fancy, high-profile publications.

    Based in charming Manhasset, NY, Tad finds himself delightfully outnumbered in his home by brilliant women, including his wife and two daughters.

    Join Tad on his journey as he continues to shake, stir, and pour his way through the world of cocktails, adding his unique touch to the art of bartending. Cheers to the perfect blend of legal finesse and the spirited world of mixology!

  • As a Traverse City native, Todd Oosterhouse returned to his roots after over two decades to pursue his true passion in the wine industry. Alongside his brother, Carter, he co-founded and serves as the General Manager of Bonobo Winery. With a deep-seated affection for crafting unforgettable wine experiences and a profound love for agriculture and community, Todd brings invaluable expertise to the Birdy team. His blend of business acumen and dedication to redefining wine consumption make him instrumental as we chart a course to connect with a fresh wave of consumers.

  • Cornel Olivier, our esteemed winemaker, boasts over 27 years of expertise in crafting wines of unparalleled quality and character. Hailing from South Africa, a nation steeped in diverse culture and rich history, Cornel brings a unique perspective to his winemaking craft. When he's not busy in the cellar, you'll find him coaching high school rugby or tending to his farm, where he proudly oversees his 'flock' and cherishes family time with his four children spanning ages 2 to 20. Cornel's dedication to his craft and his vibrant life outside the vineyard make him an invaluable asset to the Birdy team